With Time being the latest to make major cuts to its staff (see this story: Time Inc. Expected to Cut 500 Staffers, http://www.mediabistro.com/fishbowlny/time-inc-expected-to-cut-500-staffers_b202042), it seems that reporters need good PR resources more than ever.
That’s exactly how to view PR–not only are you working to promote your company, product or service, you want to be viewed as a resource to for reporters. You want to be there to help them with their stories. That’s the type of service-oriented approach and attitude PR practitioners should adopt.
In these times when there are fewer and fewer reporters to put together stories, hopefully they will look to PR practitioners to help fill the gaps — and we’ll be ready to answer the call with the resources and information they need.