The Latest

Writing for SEO – How Important Is It For Your Small Business?

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Writing for SEO remains somewhat of a mystery to many, despite the number of articles, webinars, Twitter chats and workshops available on the topic. In fact, a study found that one in four businesses say they’re not at all or only vaguely familiar with SEO.

Let’s start by saying that no matter who you listen to, they probably don’t have all the answers. And if you ask a different “expert,” you’ll probably get a different answer.

If you’re paying someone to provide SEO services, the proof is in the pudding. If you’re getting results (i.e., ranking higher), their approach is most likely working.

But, for the rest of us, who may be trying to figure out how to write in a more SEO-friendly way without hiring an SEO expert, what should we be doing to help optimize our copy?

The Truth About Writing for SEO Continue reading Writing for SEO – How Important Is It For Your Small Business?

Why Clear Communication Matters Now More Than Ever

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If there’s one thing we can agree on right now, it’s that messaging and communication over the past few months regarding COVID-19 has been anything but consistent.

As a professional communicator, it can make you shake your head.

Let’s take the messaging regarding wearing a mask to prevent the spread of the virus as an example. When all this started back in March, we heard from the CDC that it wasn’t necessary to wear a mask.

Somewhere along the line, that message changed to, “Yes, you SHOULD be wearing a mask when you go out.”

Has this caused confusion? (Yes.) Does everyone understand what they’re supposed to do? (No.) And even if the directive has now changed, does that mean that everyone will adhere to the new guidelines? (Definitely not.) Have some people – because of the confusion and mixed messages – simply given up on even trying to figure out what they’re supposed to do? (Undoubtedly yes.)

What’s the point, you may ask? Continue reading Why Clear Communication Matters Now More Than Ever

5 Ways Manufacturing Companies Can Ramp Up Their Digital Marketing Game

Does your manufacturing company need PR

Today’s manufacturing and industrial companies face a marketing challenge. Many seem to be stuck in the past, when relationships were the key to closing deals and winning new customers.

Now, with the advent of digital marketing, some manufacturers are caught unprepared. Their websites aren’t mobile-friendly. They’ve done little or no content marketing, social media or PR. They may be wondering what to do to catch up with their internet-savvy competitors.

“As vendor loyalty erodes in the B2B market, manufacturers find ‘they’re almost having to resell their clients,’” according to an article in Crain’s Chicago Business.

Buyers Are Changing

Continue reading 5 Ways Manufacturing Companies Can Ramp Up Their Digital Marketing Game

14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media

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With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.

As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more done — but as a solopreneur, I’m also cost-conscious.  I’m often asked what my favorite free or low-cost solutions are to accomplish communications-related tasks.

Here, I share 14 of my top picks. Continue reading 14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media

How to Build Trust – 10 Lessons from Content Marketing World

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As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. What were the new trends this year? And what hasn’t changed?

The overarching theme that stands out to me is – TRUST. Trust must exist for any transactions to take place. But how do we as content marketers, public relations professionals and social media managers work to establish that trust that we seek with our audiences?

Here are 10 of the lessons I learned at CMWorld related to trust: Continue reading How to Build Trust – 10 Lessons from Content Marketing World

6 Themes to Watch and 8 Speakers to Catch at This Year’s Content Marketing World

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Content marketing fanatics from all over the world will be converging on Cleveland in a few weeks for this year’s Content Marketing World conference, Sept. 3-6.

A review of the sessions and speaker lineup shows once again the care that goes into planning such a packed agenda. The program is so strong, in fact, you may have trouble choosing which sessions to attend.

After taking a closer look, I’m here to help with a few tips on sessions you should star in your CMWorld app. Continue reading 6 Themes to Watch and 8 Speakers to Catch at This Year’s Content Marketing World

10 Noteworthy Sessions to Look Forward to at This Year’s Content Marketing World

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This is one of my favorite times of the year.

Content Marketing World 2018 is coming up Sept. 4-7. This will be my third trip to Cleveland to attend. To say I’m excited would be an understatement.

When people ask me why this conference is so impactful, I tell them it’s THE place for content marketing nerds! Yes, I’ll admit it, I’m among those nerds.

CMWorld is well planned and produced, with standout speakers, networking and a chance to check out all the latest technology, along with little touches that make it even more special. We’re talking orange-colored snacks, people!

The event is packed with so much phenomenal stuff, it’s tough to choose where to spend your time. To help select the speakers you most want to hear, review this list of top Content Marketing World Opinion Leaders.

And, after perusing the agenda, here’s a preview of a few of the sessions I’m most looking forward to this year.  Continue reading 10 Noteworthy Sessions to Look Forward to at This Year’s Content Marketing World