The Latest

10 Noteworthy Sessions to Look Forward to at This Year’s Content Marketing World

trackmaven

This is one of my favorite times of the year.

Content Marketing World 2018 is coming up Sept. 4-7. This will be my third trip to Cleveland to attend. To say I’m excited would be an understatement.

When people ask me why this conference is so impactful, I tell them it’s THE place for content marketing nerds! Yes, I’ll admit it, I’m among those nerds.

CMWorld is well planned and produced, with standout speakers, networking and a chance to check out all the latest technology, along with little touches that make it even more special. We’re talking orange-colored snacks, people!

The event is packed with so much phenomenal stuff, it’s tough to choose where to spend your time. To help select the speakers you most want to hear, review this list of top Content Marketing World Opinion Leaders.

And, after perusing the agenda, here’s a preview of a few of the sessions I’m most looking forward to this year.  Continue reading 10 Noteworthy Sessions to Look Forward to at This Year’s Content Marketing World

PR Crisis of the Week: Cheerios, Monsanto, Bud Light and the Browns, and Florida Beaches

PR Crisis of the Week

Welcome to our weekly PR Crisis of the Week roundup.

When I started this effort about a month ago, I was concerned that there might not be enough crises in the news to write about each week. My fears were unfounded, as once again this week, we have a plethora of candidates to choose from.

Here are the brands that made this week’s list: Continue reading PR Crisis of the Week: Cheerios, Monsanto, Bud Light and the Browns, and Florida Beaches

PR Crisis of the Week: OSU, The New York Times, Salad Recall and Chipotle

SOS

In my latest PR Crisis of the Week column, we take a look at several of the brands and organizations currently in crisis mode.

The week started out a little slow – but by Thursday, there were a plethora of crises to choose from. I can’t include every brand or we’d be here all day (McDonald’s lucked out this week, because it also had a crisis – coffee with cleaning fluid, anyone?), but this week’s contenders include: Continue reading PR Crisis of the Week: OSU, The New York Times, Salad Recall and Chipotle

This Week in Crisis PR

watercolour-2173846_1920

Crises – they happen. There seems to be no shortage of brands in crisis mode these days. This week was no exception.

On that note, I’m introducing a new column to highlight the PR crises of the week. I bring you (drum roll, please):

PR Crises of the Week

This week, the list includes: Continue reading This Week in Crisis PR

5 Things You Should Never Hear a PR Person Say

PR pros, stop saying these 5 things

Working in public relations, you know you’ll face some challenges. One stumbling block is the preconceived ideas people seem to have about PR practitioners.

Whether this is based on previous experience or simply on the reputation some in PR have as being “spin doctors,” we sometimes battle the stereotypes.

While this can be frustrating to those of us who work hard to ensure we put integrity first, sometimes we have only our fellow public relations people to blame. When they promise what they can’t deliver, it can give us all a bad name. Continue reading 5 Things You Should Never Hear a PR Person Say

You May Not NEED a Press Release – But Here’s Why You May Want to Write One Anyway

writing press release

Here’s a question I see A LOT in the public relations industry. “Are press releases still necessary?”

Now, if you follow me, you’ll know I’m a fan of press releases. My first guest post ever was for PR Daily on this very subject (Enough with the death of the press release already). So, when I hear talk of their demise, I always feel as if it’s coming from someone who’s just tired of writing press releases.

While I DO believe in the value of press releases and reports of its death are greatly exaggerated, the truth is, you don’t always need to write one whenever you have news to announce, as my recent piece for Muck Rack discusses.

But, even if you don’t really need one, it can be valuable to write one anyway. What do I mean? Let me give you an example. Continue reading You May Not NEED a Press Release – But Here’s Why You May Want to Write One Anyway