small business

Had a great time as a guest PR expert on MediaLeaders Google+ Hangout today!

What a blast today participating as part of a panel of PR pros on MediaLeaders Google+ Hangout! Check out the video here: https://medialeaders.com/public-relations-tips-brands/ Everyone gave PR tips for small businesses–mine was about how to leverage social media, which many small businesses still are a) either not using at all or b) […]

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Featured today in MediaLeaders!

See my tip for small businesses featured here in today’s top story on MediaLeaders: https://medialeaders.com/public-relations-tips-brands/ And plan now to attend the Google Hangout featuring me and all the contributors next Tues., Sept. 10: https://plus.google.com/events/cbhcfnun79cd0s90cch5khhknt0 at 9 am PDT/noon EDT.  

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“Effective PR is essentially inception…”

Excellent Forbes piece here on PR dos and don’ts-although it says it’s geared to start-ups in the title, the advice could apply across the board to established companies, as well.  https://www.forbes.com/sites/sethporges/2013/05/17/the-10-pr-disasters-all-start-ups-need-to-avoid/ Although the article is chock-full of great tips, this may be my favorite line: “Effective PR is essentially inception:

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Happy anniversary to me!

This spring, I’m celebrating the 14th anniversary of my business, Garrett Public Relations. As I celebrate another year of being self-employed, I look back on the years since I launched my business. Yes, the business climate has changed and PR is constantly changing, but I still get so excited whenever

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From a Reporter’s Perspective—What Are You Doing Wrong When It Comes to PR?

I came across a recent Inc. article in which reporter Minda Zetlin talks about what you might be doing wrong if you can’t get the media’s attention: Can’t Get Good PR? 4 Things You’re Doing Wrong,  https://www.inc.com/minda-zetlin/cant-get-good-press-heres-what-youre-doing-wrong.html This piece resonated with me because a) this is what I help clients

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See Michelle’s tip featured in this blog post on procrastination

  Want to stop procrastinating? See my tip in this blog post (#23):  Stop Procrastination: Slay This Business Beast Now https://spirited-solutions.com/stop-procrastination-slay-this-business-beast-now/ 23. Just Get Started! My top tip to whip procrastination? Just get started. Whether it’s writing something or starting a new project, if you just force yourself to start

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Everyone Could Use PR

In my work as a PR specialist, I often notice things perhaps others don’t. For example, walking through a mall on my way to meet someone for a lunch appointment, I noticed a sign about an upcoming event that would appeal to parents in the area. I thought, “Hmmm, why

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Michelle's B2B PR Book is AVAILABLE NOW!

B2B PR Book cover