Turns Out Knowing How to Apologize Matters in a PR Crisis
Well, this week offered no shortage of things for communicators to talk about. Crisis after crisis struck, as United, Pepsi—and even the White House—made major missteps that created PR headaches for each. On the upside, crises like these make it easier for PR pros to explain just what it is […]
Turns Out Knowing How to Apologize Matters in a PR Crisis Read More »