May roared by and we’re now into June and summer…not long ago, it felt as though the long winter would never end. As we change seasons, it’s a good time to assess what we’re doing to further our small businesses. I don’t know about you, but I feel as though […]
Does a Change of Season Signal a Time for a Change in Strategies? Read More »
“The press release is obsolete,” they said. “It’s lived its useful life. It’s dead.” I can’t recall how many times I’ve read about the death of the press release in the past year. Yet, I’ve always believed in press releases to help companies get the word out. And today, I
Press Releases – Alive, Well and Working to Do Their Job Of Getting the News Out Read More »
This weekend, I had the opportunity to attend the American Marketing Association Leadership Summit in Chicago. Along with great networking and the chance to bond with my fellow board members, I learned some things. Here, in no particular order, are my top five takeaways (there were lots more, but I
I saw this piece about the job of a newspaper reporter now being ranked as the second worst career in the nation: https://www.mediabistro.com/fishbowlny/newspaper-reporter-now-only-second-worst-career_b210383 This is something for PR peeps to keep in mind as they pitch. We need to take it easy on those overwrought reporters. Yes, sure, sometimes we
Newspaper Reporter Now Ranks as Second Worst Career Read More »
Ah, spring is here at last! Spring is the time of year when our thoughts turn to freshening up our homes, cleaning out our closets, and by the way, have you checked out that cluttered garage lately?! All kidding aside, while spring cleaning your home may be on the top
Think Spring: Five Ways to Spruce Up Your PR and Marketing Efforts Read More »
Introducing…drum roll, please…our new logo! Very exciting! We’ll be rolling this out across the board, but I couldn’t wait to share it here. A big thank you to Caring Marketing for their work on this!
Garrett Public Relations has a new logo! Read More »
When I set own to start my own public relations consulting business 15 years ago, I didn’t really know what to expect. My first solo venture was both exciting and terrifying…I’d laid the foundation for months, even years, prior to hanging out my shingle. I’d talked to other solopreneurs about
Celebrating 15 Years of Bliss! Read More »
Content marketing is a hot topic in 2014. Seems that while every company wants to do more content marketing, many are struggling to find the content. You need content to push out through all those social media channels, as well as for your site, and perhaps even for your customer
Ideas to Feed Your Content Marketing Efforts Read More »
Every so often, I see yet ANOTHER piece written about the so-called “death” of the press release. Why folks are in such a hurry to kill off press releases I’ll never understand…perhaps they don’t know the value of the press release—they haven’t witnessed the increase in SEO it can bring.
Death of The Press Release? Not So Fast… Read More »
Michelle featured in “People on the Move” in Business First An announcement of my appointment to the Worthington Area Chamber Board of Directors as it appeared in Business First.
Michelle featured in “People on the Move” in Business First Read More »
Michelle's B2B PR Book is coming soon!
