If you have a company in the manufacturing or industrial markets, PR may be an element that’s missing from your marketing program. Many companies in these verticals overlook PR because they may feel it won’t be worthwhile for them. They may think, “What in the world do we have to talk to the media about?”
The truth is, a lot! The trick is figuring out the most effective way to leverage PR to make it work for you.
For example, I’ve worked with many companies in these markets who have interesting stories to tell. What they needed help with was unearthing these stories, then figuring out the best channels to use to get them out.
“You need to not only create great content, you need to make sure people see it,” says Jay Scheer of Thomasnet.com. “Too many manufacturing companies seem content waiting and waiting for those prospects to magically find their websites, pick up the phone, and sign on the dotted line.”
Traditionally, manufacturing companies have turned somewhat of a blind eye to marketing and PR. But, “As vendor loyalty erodes in the B2B market, manufacturers find ‘they’re almost having to resell their clients,’” said a recent article in Crain’s Chicago Business.
What PR approaches work for manufacturing businesses?
For manufacturers who want to take advantage of public relations, here are seven ways to get started: Continue reading 7 Ways Manufacturing Companies Can Take Advantage of PR
The holidays are indeed upon us.
While timing is always important in PR, trying to get media coverage at this time of year can be especially challenging.
In talking with clients about their imminent PR plans, the holidays have to be taken into consideration. Not only might our audience be tuned out to our news, but many reporters are also out of the office enjoying holiday time with their loved ones. And, adding yet another hurdle, one reporter I just spoke with mentioned that the holiday changes his newspaper’s production schedule.
Considering your schedule, the reporter or publication’s schedule and your target audience’s schedules, PR timing over the holidays can definitely present a conundrum.
So, if you have news you must pitch over the holidays, what’s a PR pro suggest you do? Continue reading How to Time Your PR Efforts Over the Holidays
No doubt about it, fall is upon us. Thanksgiving is NEXT week. This holiday is about many things, but most of all, it’s about giving thanks.
In that spirit, what can we do with our PR pitches to make journalists lives easier—and make them more thankful for us?
Here are five ideas to send PR pitches reporters will appreciate:
Continue reading How to write PR pitches journalists will be thankful for
You know reporters use social media–but do you know HOW they use it?
Having this insight helps you leverage social platforms to work with journalists more effectively.
Cision’s Global Social Journalism Study, conducted annually, sheds light on how journalists are using social media and how they view its impact on journalistic practices and the profession. Here, we look at some of the findings. Continue reading Can journalists work without social media? Nearly half say no
Content Marketing World was this past week. I looked forward to it for months. I went. I learned a lot.
But the highlight for me is the people. Making those face-to-face connections is priceless.
Yes, we live in a digital world. In fact, I was marveling recently at how many people I “know”—but have never met in person, or even spoken to on the phone. While I value those relationships, there is just something about actually being able to make that personal connection with someone.
TrackMaven had one of the best vendor booths at this year’s Content Marketing World with its “See What Sticks” marketing target, complete with spaghetti to throw.
Beyond that, here are my top 11 takeaways from my time at #CMWorld: Continue reading Top 11 Things I Learned at Content Marketing World
This time of year, I get really excited. No, it’s not the pumpkin spice season that’s got me going. It’s nearly time for Content Marketing World.
Just over a week from now, I’ll be in Cleveland to hear some of the greatest minds in content marketing share their wisdom.
What speakers and trends stand out at this year’s event? Here are a few to watch: Continue reading 9 Standout Speakers and Trends to Watch For at this Year’s Content Marketing World
I was doing some research recently when I came across an article that said nearly half of small businesses don’t have a website. You read that right, nearly HALF. 45 percent is the number quoted in the article, which by the way was titled, “You’ll be shocked to learn how many small businesses still don’t have a website.” And yes, I was shocked.
I’ve seen research like this before, and on one hand, it isn’t hard to believe. Small business owners are strapped for time and funds–I get it. They’re overwhelmed by the demands placed on them, including not only sales but marketing, operations, business development, HR and the list goes on.
On the other hand, how can a small business NOT have a site? It is simply a must for any business today. Even if you’re not selling anything online, a site is the hub of all digital marketing activity—social media, content marketing, PR, advertising and SEO. Where is the first place many will go when they look for a product or service? Online. If you’re not there, they may not bother to seek you out–and go elsewhere.
Continue reading Yes, You Need A Website For Your Small Business
As I celebrate 18 years of Garrett Public Relations, I’ve been thinking back to my very first client.
When I launched my business, I was in the Bay Area—one of THE places for entrepreneurs with great, if sometimes crazy, ideas.
As I was preparing to leave my day job to go full-time as a solopreneur, I was fortunate to be introduced to one of these entrepreneurs, an inventor. What had he invented? A flying machine. For real. It was called SoloTrek and was a vertical take-off and landing aircraft based on ducted fan technology. (The two-person model, the DuoTrek, resembled the flying car that’s been in the news this week.)
Continue reading It All Started with a Flying Machine
You have a great idea for a story to pitch a reporter. You decide to call or email the reporter with your idea. He or she responds with interest. Good news, right? But, have you thought through what the reporter may request in addition to your pitch?
Having a strong pitch is, of course, vital to your PR effort. The trouble is, no matter how great the idea is, if you aren’t prepared to provide the elements to back up your story, it may never see the light of the day.
Reporters who do a thorough job will always look deeper and want more than your side of the story. This validates what you’re saying. Because part of PR is to make things as easy as possible for them, before you ever hit send on your pitch, you’ll want to be prepared with information to back up your story.
With that in mind, here’s a helpful guide for what you need to have ready when you contact a reporter:
Continue reading Having these 4 things ready before you contact a reporter will make you more successful
2017 is here. As the New Year begins, resolutions are being made. That includes resolutions for your small business.
But, what if you don’t believe in making resolutions? And even if you do, for some of us, they simply don’t work.
That’s OK. How about we just focus on getting it done this year? If you’ve been thinking about doing some public relations for your small business or startup, there are some simple ways to get the ball rolling.
Here are five ways you can make it happen for your small business when it comes to PR:
Continue reading Forget the resolutions: 5 ways to get started on PR in 2017