Resume

Michelle Messenger Garrett – Resumé
614-315-4037
michelle@michellegarrett.com


KEY SKILLS

  • Accomplished writer, editor and public relations professional with more than 20 years of experience.
  • Named a Top 100 PR Influencer by Onalytica.
  • Winner of International Association of Business Communicators’ Silver Quill award for technical writing.
  • Proven ability to take technical subject matter and communicate it in a fashion understandable to any audience.
  • Skilled at organizing complex projects, defining project priorities, and delegating tasks.
  • Demonstrated record of high performance standards, including attention to schedules, deadlines, budgets, and quality work.
  • Able to communicate and interact effectively with individuals of all levels.
  • An experienced team player, bringing enthusiasm and energy into group efforts.

WORK EXPERIENCE

Garrett Public Relations Columbus, OH/Sunnyvale, CA
Public Relations Consultant/Writer March 1999 to Present
  • Independent consultant offering services such as media relations, writing, training, strategy, planning and counsel. Current and former clients include: HP, Symantec, Arthrocare, the Columbus College of Art & Design and Durban Bikes.
  • Monthly contributor to Muck Rack and frequent contributor to other sites, such as Entrepreneur, Ragan’s PR Daily, CommProBiz and more.
  • Frequent speaker on public relations and related topics.
  • Wrote press releases, contributed articles, marketing collateral, backgrounders, web copy, speaking abstracts and newsletter articles; provided counsel on tactics and strategy; managed projects, including customer reference and reviews programs; conducted media and analyst relations through traditional channels as well as social media; managed speaker and awards programs; managed vertical public relations programs; provided media training; staffed press meetings; prepared reports and planned events.
Citigate Communication Inc. Palo Alto, CA
Account Manager March 1998 to March 1999
  • Served as account manager on Adobe graphics product division and Hewlett Packard enterprise storage server and high performance server divisions.
  • Managed three full-time associates, as well as multiple contractors and administrative support, up to a total of nine people at any given time.
  • Managed annual budget of more than $1million and monthly budget ranging from $60,000-$90,000.
  • Managed multiple concurrent product launches.
  • Developed relationships with key press and analysts through media relations and press tours.
  • Provided strategic counsel to client contacts, including product managers, directors and general managers.
  • Conducted media training for general manager of HP enterprise storage solutions division.
  • Developed reviews program approach and managed four concurrent reviews programs with overwhelmingly positive results.
  • Secured briefings with more than 300 contacts at 182 publications and analyst firms in a six-month period.
  • Secured more than 280 placements for Adobe graphics products in a six-month period.
  • Specialized in promoting Adobe Web products, including Photoshop, ImageReady and ImageStyler.
  • Planned and supported industry trade show efforts, events and conferences, including Web Builder.com, NAB, PC Expo, SIGGRAPH, Seybold and Internet World.
  • Developed press releases, reports, plans and Q&A documents.
  • Led weekly team meetings and coached team members daily.
  • Led and participated in team brainstorms to develop creative product launch ideas.
Silicon Graphics, Inc. Mountain View, CA
Public Relations Specialist
  • Developed relationships with key trade press editors and industry analysts, with a focus on those in the manufacturing, CAD, automotive, aerospace/government, AEC, and printing and publishing industries.
  • Created, pursued and prioritized opportunities for coverage of products and technologies, including application programming interfaces (APIs) such as OpenGL and complex data management (CDM) solutions.
  • Planned, wrote, edited and coordinated production of press releases and technical white papers; qualified and placed customer application stories.
  • Managed outside public relations agency relationships.
  • Managed public relations associate.
  • Planned and supported industry trade show efforts, events and conferences, including SIGGRAPH and Autofact.
  • Planned and hosted press visits; responded to media inquiries in a timely and professional manner.
Edison Welding Institute (EWI) Columbus, OH
Marketing Communications
  • Managed projects, including coordination and integration of information and long-range planning and design.
  • Wrote, edited, designed and produced publications including brochures, newsletters, ads, and case studies for print and electronic media; formulated production schedules and set deadlines.
  • Developed and launched successful public relations program, including developing press releases and placing articles, to generate publicity and increase visibility.
  • Created and executed publicity plan to promote international conference, resulting in a 25 percent increase in attendance.
  • Planned special events including Vice President’s Al Gore’s visit, as well as trade shows, seminars, receptions and employee functions.

EDUCATION:

The Ohio State University Columbus, OH
B.A. in Journalism/Public Relations and Political Science  
  • Graduated with honors, Cum Laude.

 

AFFILIATIONS:

  • Current member of the executive board of the Worthington Area Chamber of Commerce.
  • Former member of the executive board of the American Marketing Association, Columbus chapter. Served as VP of Programming for three years.
  • Former president of Silicon Valley Chapter of IABC (International Association of Business Communicators). Served on board two additional years as Vice President of Communications and Past President. 300 members.
  • Member of Kappa Tau Alpha National Journalism Scholarship Society.

References: Available upon request.