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If agencies are struggling, is this an opportunity for PR consultants?

PR Week just published an article, “PR agencies face mixed future,” prompted by financial reports that were issued by holding companies such as Omnicom, which owns big public relations agencies including FleishmanHillard, Ketchum and Porter Novelli. Among other findings, organic revenue was reported to be down 6.9 percent. Says the article, […]

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How awards can add up to a winning PR approach for your business

As film buffs know, this time of year is awards season. There are the Golden Globes, various critics’ choice awards, Screen Actors Guild awards, and of course, the big one, the Academy Awards coming up at the end of February. Those in the movie biz understand the importance of awards

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Put on your “news hat” when reaching out to media

I was meeting with a new client today to talk about what we might do regarding media outreach. They were interested in publicizing the anniversary of their business, which is perfectly worthy of a press release and some local media outreach. Then, we started talking about other ideas and how

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Planning for 2016? 10 Ideas for PR and Marketing

The end of the year is almost upon us and yes, the holiday rush has set in. These next weeks will fly by even faster than the ones before them. Then, before we know it, 2016 will be here. A fresh, new year to do all the things we didn’t

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Timing Your News Over the Holidays to Get the Most from Your PR

The holidays are indeed upon us. Though many may be in denial—Thanksgiving is NEXT week, people!—they are coming, and coming fast. In talking with clients about their imminent PR plans, timing over the holidays has to be taken into consideration. If you have news unrelated to the holidays, not only

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The small business owner’s answer to, “What should I post on social media?”

Ever wondered what you as a business owner should post on social media? If you want some great examples, look no further than this article that recently appeared in the Wall Street Journal, What Celebrities Can Teach Companies About Social Media. It draws comparisons between how celebrities and businesses can

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Entrepreneur features my latest, “6 tips for handling a failed media pitch”

My piece, “6 Tips for Handling a Failed Media Pitch,” which explains what to do if your media pitch falls flat, was featured Monday by Entrepreneur: 6 Tips for Handling a Failed Pitch https://michellegarrett.com//t.co/1KjmwYMQIB via @prdaily — Entrepreneur (@Entrepreneur) September 28, 2015 This significantly increases its reach. When Entrepreneur runs my

Entrepreneur features my latest, “6 tips for handling a failed media pitch” Read More »

Pitching Your Startup to Reporters? Here’s What to Avoid

Today, I wanted to share media pitching tips for startups and small businesses. Not from me but directly from a journalist. This piece from PRNewser covers a TechCrunch editor’s suggestions for pitching. While some of this should be common sense to anyone who reaches out to reporters—c’mon, no email attachments is

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Celebrating Independence Day as an Independent!

Happy Independence Day! To me, this holiday has a dual meaning. Yes, like many other Americans, I celebrate the 4th by attending a parade, having a picnic and enjoying fireworks with my family. But, this holiday is also a time to celebrate my independence as a businessperson. More than 16

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In Honor of Father’s Day: How My Dad Inspired Me to be an Entrepreneur

Today’s post is in honor of Father’s Day. Back before being an entrepreneur was in vogue, I grew up in a household where neither parent went to work at an office every day. Both my parents were entrepreneurs, launching their own businesses. My father was well-known in our city for

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