Ah, the flowers are coming up, the weather is getting warmer and all thoughts turn to spring! With spring comes spring cleaning. Maybe it’s time to freshen up your PR initiatives, as well.
What are some fresh ideas you can bring to your public relations planning? Here are some thoughts:
Have you tried a press release lately? Yes, press releases are one of the best tools for PR, yet they’re often over-looked. Releases are great, because they’re cost-effective and can be leveraged in a number of different ways. You can issue a release via a paid or free service to create links to your site and get visibility. You can pitch the release directly to reporters who may be interested in covering the news. Your sales team could use the press release in their efforts. You can post the release to your site. You can share the release as in your content marketing efforts via social media channels like Twitter, Facebook and LinkedIn. And those are just a few ideas to get you started.
Have you booked a speaking engagement? Speaking is one of the best ways to increase visibility and be seen as the “expert.” Many organizations need speakers for their meetings and conferences. While these are generally unpaid speaking gigs, the benefits you’ll reap in the form of visibility can really help your business, product or service get on the map. You can publicize the speaking engagement before, during and after the fact to get the most visibility from it. Again, using this as content on your social media platforms is a great idea. And those at the event may try to book you for another event or even purchase products or services from you.
Have you considered an award submission? Many industries and publications have awards programs that you can enter, some at no cost. What does this get you? If you win, you can publicize it with a press release and once again, blast it out via all your social media platforms. You can also post the win on your site (some awards come with an icon you can use). Awards create credibility that lasts forever. Think of the Oscars—Tom Hanks will forever be known as “Academy-Award Winner Tom Hanks.”
Have you started using social media? If you have yet to start leveraging this valuable yet free tool to reach out and drive traffic to your site, you should start today. Starting small and focused is OK. Pick one platform—I recommend LinkedIn, Twitter or Facebook—to start and develop some ideas to post. Or re-tweet or share others’ content. See my blog post here about social media for small businesses for more ideas.
Those are just a few ideas to get you started on “freshening up” your PR as part of your spring cleaning this year. For more ideas, be sure to follow me on Twitter, @PRisUs, visit my Facebook page, http://www.facebook.com/GarrettPublicRelations , or watch the site for upcoming blog posts.